Commercial self‐interest and patriotism came together in various parts of the American business scene during the Second World War. The history of the pressures on advertisers from Government and from the physical shortages which warfare entailed had a sharp focus in the history of public...

The use of direct mail in American political campaigns is examined. Direct mail has the capacity to attract and retain the loyalty of targeted groups, more so than other mediums. The planning of a direct mail campaign and deficiencies in current direct mail strategies are also examined.

The history of advertising seems destined to be very negative in its judgement about its social and cultural consequences. The regrets and fears of many prominent scholars about the commercialisation and marketisation of cultures are summarised. A method for measuring and monitoring the cultural...

Now that we have entered the new millennium in politics, it is clear that the machinery of the “old politics” that was centered on a party‐orientation is being replaced by computers of the “new politics” that is centered on an image manufacturing‐orientation. Along with this movement...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Corporate universities are not new, but have experienced tremendous growth during the last ten years. Predictions are that corporate universities will outnumber traditional colleges and universities within the next ten years. Reasons for the rapid growth are profiled in this article along with...

Many American corporations, for various reasons, have performed poorly and are now facing economic problems. However, the number of managers has increased dramatically. Their size, diversification, planning strategies, government regulations, new technologies, lack of expertise, and mistrust...

The information revolution and proliferation of computers in the workplace has led to a new fear of target‐users, “computerphobia”. Fears confronting those who are not computer literate are examined and a comprehensive model for management development is suggested to encourage the...