Pimpão, Pedro; Correia, Antónia; Duque, João; … - In: International Journal of Contemporary Hospitality Management 30 (2018) 1, pp. 475-494
Purpose: The purpose of this study is to define a model of social technology diffusion, comprising constructs that explain guests’ likelihood of recommending their hotel loyalty program to their peers. Design/methodology/approach: The diffusion effect is explained by commitment-trust,...