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Chapter 15 Nonprofit Firms in the Performing Arts

Brooks, Arthur C. - In: Handbook of the economics of art and culture : volume 1, (pp. 473-506). 2006

The nonprofit performing arts have received substantial attention in the cultural economics literature, and represent an interesting application for many areas of economic inquiry. This chapter surveys the relevant theory and the most prominent empirical studies on performing arts nonprofits....

Persistent link: https://www.econbiz.de/10014023814

eWOM in the performing arts : exploratory insights for the marketing of theaters

Hausmann, Andrea; Poellmann, Lorenz - In: Arts and the market 6 (2016) 1, pp. 111-123

Persistent link: https://www.econbiz.de/10011580974

It's a matter of attention : the marketing of theatres in the age of social media

Besana, Angela; Bagnasco, Anna Maria; Esposito, Annamaria; … - In: International journal of arts management 20 (2018) 3, pp. 20-37

Persistent link: https://www.econbiz.de/10011921235

The importance of the venue in an information search : online ticket purchase in the performing arts

Martinez, Carole; Euzéby, Florence; Lallement, Jeanne - In: International journal of arts management 20 (2018) 3, pp. 60-74

Persistent link: https://www.econbiz.de/10011921248

An Implementation of Online Marketing in Movie Theatre : A Case Study in Thailand

Ratanasawadwat, Nitipan - 2016

queue. Some of them would like to make sure that when they arrive the movie theatre they are able to see the movie on the …-satisfaction and e-loyalty of the movie theatre. These twenty five attributes were developed from theoretical grounds of e …

Persistent link: https://www.econbiz.de/10014129485