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Kapferer, Clodwig
66
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56
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Meffert, Heribert
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38
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26
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26
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25
Huber, Frank
25
Kuß, Alfred
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25
Wiedmann, Klaus-Peter
25
Bauer, Hans H.
24
Sarstedt, Marko
23
Wind, Yoram
23
Dichtl, Erwin
22
Hair, Joseph F.
22
Kumar, V.
22
Sheth, Jagdish N.
22
Kamakura, Wagner A.
21
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Angehrn, Otto
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Böcker, Franz
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Lehmann, Donald R.
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Schäfer, Erich
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Backhaus, Klaus
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Journal of marketing research : JMR
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225
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Jahrbuch der Absatz- und Verbrauchsforschung
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
106
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SpringerLink / Bücher
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87
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77
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77
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75
Qualitative market research : an international journal
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72
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
71
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68
Journal of business economics : JBE
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
European marketing research review
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International journal of forecasting
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Gabler Edition Wissenschaft
45
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44
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Industrial marketing management : the international journal for industrial and high-tech firms
43
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43
Harvard business review : HBR
42
Working paper / National Bureau of Economic Research, Inc.
40
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39
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
37
Journal of the Market Research Society : JMRS
37
Absatzwirtschaft
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
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ECONIS (ZBW)
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61
An apprecation of alternative sales forecasting models: recent techniques based on historical data
Briscoe, G.
;
Hirst, M.
-
1972
Persistent link: https://www.econbiz.de/10000663319
Saved in:
62
Tomorrow's marketing : a symposium
Bailey, Earl L.
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000664614
Saved in:
63
Fundamentals of marketing : additional dimensions, selections from the literature
Taylor, Jack Lawrence
-
1971
Persistent link: https://www.econbiz.de/10000633387
Saved in:
64
The quantitative approach to marketing : a selected bibliography ; (1966 - 1971)
Fisher, R. W.
;
Hirst, M.
-
1972
Persistent link: https://www.econbiz.de/10000667036
Saved in:
65
Sales forecasting : methods of selected firms
Crawford, C. M.
-
1955
Persistent link: https://www.econbiz.de/10000674621
Saved in:
66
The environment of marketing behavior : selections from the literature
Holloway, Robert John
;
Hancock, Robert Spencer
-
1964
Persistent link: https://www.econbiz.de/10000674671
Saved in:
67
Introduction to modern marketing : an applied approach
Elling, Karl A.
-
1969
Persistent link: https://www.econbiz.de/10000674785
Saved in:
68
A selected annotated bibliography : quantitative methods in marketing
Sheparovych, Zenon B.
(
contributor
); …
-
1968
Persistent link: https://www.econbiz.de/10000674790
Saved in:
69
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
Saved in:
70
Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000674811
Saved in:
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