Misinformation can have a significant impact on consumers' willingness to pay (WTP) for foods. This study conducted in Italy aims to investigate the effects of misinformation and two types of refutation (tentative and enhanced) on consumers' WTP using a non-hypothetical experimental auction for...

The use of stated preference surveys for the valuation of environmental goods in developing countries has to take into account that there is substantial public distrust towards institutions providing environmental goods under valuation. Thus, high protest responses and low-value estimates may...