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1
Die Rolle des Verwenders im Buying-Center : das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte
Rolfes, Ludger
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003527951
Saved in:
2
Wissensentwicklungskompetenz im Business-to-Business-Bereich : der einzelne Kunde als Wissensquelle
Griese, Ilka
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009236589
Saved in:
3
Qualitativ ausgerichtete Small-sample-Marktforschung : Kundenkonferenzen als Beispiel für Customer Focus Groups im After-sales-Marketing
Günter, Bernd
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 193-207)
.
1998
Persistent link: https://www.econbiz.de/10001301060
Saved in:
4
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
5
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
Saved in:
6
Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU
Günter, Bernd
;
Helm, Sabrina
;
Schlei, Jochen
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 183-198)
.
2000
Persistent link: https://www.econbiz.de/10001510098
Saved in:
7
Kundenstruktur im Handwerk
Müller, Klaus
-
2000
Persistent link: https://www.econbiz.de/10001440822
Saved in:
8
After-Sales-Management im Maschinen- und Anlagenbau
Baumbach, Michael
-
1998
Persistent link: https://www.econbiz.de/10000992128
Saved in:
9
Wettbewerbsvorteile, mehrstufige
Kundenanalyse
und Kunden-Feedback im Business-to-Business-Marketing
Günter, Bernd
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 213-231)
.
1997
Persistent link: https://www.econbiz.de/10001298618
Saved in:
10
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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