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Werbung als Marketinginstrument : mit Fallbeispielen aus der Werbepraxis

Haedrich, Günther - 1976

Persistent link: https://www.econbiz.de/10000050376

Standard-Wörterbuch für Werbung, Massenmedien und Marketing : Englisch-Deutsch

Koschnick, Wolfgang J. - 1983

Persistent link: https://www.econbiz.de/10000078433

Psychologie der Werbekommunikation

Hoffmann, Hans-Joachim - 1981 - 2., neubearb. Aufl.

Persistent link: https://www.econbiz.de/10000090148

Wirtschaftswerbung

Hundhausen, Carl - 1971

Persistent link: https://www.econbiz.de/10000423181

Persuasion ethics today

Duffy, Margaret (ed.); Thorson, Esther (ed.) - 2016

Persistent link: https://www.econbiz.de/10011412524

Linking social media marketing to restaurant performance : the moderating role of advertising expenditure

Han, Wenjia; Ozdemir, Ozgur; Agarwal, Shivam - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 1852-1870

Persistent link: https://www.econbiz.de/10015053145

The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality

Haynes, Douglas E. - 2023

"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...

Persistent link: https://www.econbiz.de/10013355415

It's all about timing : captive targeting through mobile ads

Hong, Jinpyo; Im, Il; Park, Sungjun - In: Journal of advertising 53 (2024) 2, pp. 242-261

Persistent link: https://www.econbiz.de/10014575237

Journal of advertising research

New York, NY : Foundation - 1.1960/61; 2.1962 -

Persistent link: https://www.econbiz.de/10000356956

Strategic advertising management

Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001

Persistent link: https://www.econbiz.de/10001565629