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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
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Making a profit with R&D services : the critical role of relational capital
Kohtamäki, Marko; Partanen, Jukka; Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10009734093
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Strategic flexibility in open innovation : designing business models for open source software
Rajala, Risto; Westerlund, Mika; Möller, K. E. Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1388
Persistent link: https://www.econbiz.de/10009661193
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Green innovation games : value-creation strategies for corporate sustainability
Lampikoski, Tommi; Westerlund, Mika; Rajala, Risto; … - In: California management review 57 (2014/15) 1, pp. 88-116
Persistent link: https://www.econbiz.de/10010505285
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Service innovation myopia? : a new recipe for client-provider value creation
Möller, K. E. Kristian; Rajala, Risto; Westerlund, Mika - In: California management review 50 (2007/08) 3, pp. 31-48
Persistent link: https://www.econbiz.de/10003733772
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Social capital in the growth of science-and-technology-based SMEs
Partanen, Jukka; Möller, K. E. Kristian; Westerlund, Mika - In: Industrial marketing management : the international … 37 (2008) 5, pp. 513-522
Persistent link: https://www.econbiz.de/10003736665
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Strategy and asaptive capability of the firm : a state-of-the-art review of the Miles and Snow typology
Tuominen, Matti - 1997
Persistent link: https://www.econbiz.de/10000978551
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Middle range theories of industrial purchasing strategies
Woodside, Arch G. - In: Advances in business marketing and purchasing 5 (1992), pp. 21-59
Persistent link: https://www.econbiz.de/10001135740
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Marketing capability-market orientation interplay : an empirical analysis within industrial context
Tuominen, Matti - 1998
Persistent link: https://www.econbiz.de/10000997331