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71
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
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72
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
73
Platform adoption in network markets : selecting beneficial partners to achieve market dominance
Wiegand, Nico
;
Witt, Sascha
;
Steiner, Michael
; …
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-37
Persistent link: https://www.econbiz.de/10011309417
Saved in:
74
Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
Saved in:
75
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
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76
Changing trade patterns and internationalisation of production : the impact on small open economies and their regions
Steiner, Michael
-
1984
Persistent link: https://www.econbiz.de/10003660752
Saved in:
77
A comparative empirical study on common methods for measuring preferences
Helm, Roland
;
Steiner, Michael
;
Scholl, Armin
;
Manthey, …
-
2004
Persistent link: https://www.econbiz.de/10002230631
Saved in:
78
Auswahl von Methoden zur zielorientierten und prozessspezifischen Modellierung wissensintensiver Arbeitsprozesse
Steiner, Michael
;
Wikarski, Dietmar
;
Fuchs-Kittowski, Frank
- In:
Interaktionsorientiertes Wissensmanagement
,
(pp. 199-217)
.
2005
Persistent link: https://www.econbiz.de/10003271581
Saved in:
79
Nutzung von Eigenschaftsarten im Rahmen der Präferenzanalyse : eine Meta-Studie, Diskussion und Empfehlungen
Helm, Roland
;
Steiner, Michael
-
2006
Persistent link: https://www.econbiz.de/10003243116
Saved in:
80
Slovenia and Austria : bilateral economic effects of Slovenian EU accession ; papers from the Conference "The Slovenian EU Accession and Its Bilateral Economic Effects on Austria a...
Böhm, Bernhard
(
contributor
);
Frisch, Helmut
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002094844
Saved in:
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