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This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that export market‐oriented behaviors are important predictors of several dimensions of export...
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1. Introduction / Maria G. Piacentini and Charles C. Cui -- 2. Material man is not an island : coping with cultural fracture / Andrea Davies and James A. Fitchett -- 3. A comparative examination of consumer decision styles in Austria / Rudolf R. Sinkovics, Kannika 'Mink' Leelapanyalert and Mo...
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