This paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and perceptions of organic consumers when purchasing and eating organic food. Five focus-group interviews supported by semi-structured questionnaire were performed in Italy during...

In the Organic Agriculture Supply Chain (OASC), the creation of trust finds its formal application into a process and product certification guaranteed by independent inspectors of the Organic Agriculture Certification Bodies (OACB). This study is aimed at analysing the role of OACB in creating...

Since some decades, agri-food products exchanges can be carried on using Information and Communication Technology (ICT) tools. Anyway, their adoption in the agri-food sector appears to be hindered, both because of consolidated dynamics in developing B2B transactions, and of the peculiarities of...