Value chain governance (VCG) strategies have important marketing implications for specific wine and agri-food products that used GIs in Italy and UK. There are many challenges surrounding the prevailing trend or movement towards the adoption of exclusive quality standards and distinctions in the...

Since 2005, the implementation of a traceability system is mandatory to all European food chain operators. Thebalance of costs to build and maintain the traceability system and benefits of traceability depends on the firm'straceability objectives and its resources, as reflected in...

The latest orientations of the CAP have had remarkable and wide-spread effects on the whole agri-food sector. It has deeply influenced the entrepreneurs' choices, with reference both to the production techniques and to the business organization. The changes have had inevitable reflexes on the...

The aim of this article is to evaluate Italian consumers’ acceptance and willingness to purchase GM foods based on the type of benefit (input vs output trait) and product (plant based vs animal based).Two surveys were administered in two consecutive years (2004 and 2005) and the data used to...

The successful literature about gravitational models stresses that bilateral trade flows among countries is influenced by GDP factors and transaction costs. In other words the mass of bilateral trade would be related to the typical demand-supply factors which explain the quantity of traded goods...

European producers of fresh vegetables are under pressure to improve their performance in order toincrease competitiveness. Innovative products and processes and competitive advantage can be gained by the creationand use of unique resources as an outcome of cooperation between producers and...

In the international scene, country-of-origin labelling (COOL) is a controversial issue. We aim at defining criteria for the country-of-origin marking COOL for processed foods and figure out the effect of COOL on international trade. We conduct qualitative and systematic research using the...

Carbon footprint (CF) labels on agri-food products represent one of the most important tools to convey information to consumers about the greenhouse gases emissions associated with their purchase behaviour.

This study analyzes consumer preferences for wine in Prishtina, Kosovo - a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and...