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Ethnic minority consumers reactions to advertisements featuring members of other minority groups

Hazzouri, Mohammed El; Main, Kelley J.; Carvalho, Sergio W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 717-733

Persistent link: https://www.econbiz.de/10011758139

"They’re taking us for fools" : when ethnic spectacles are perceived as dystopias

Regany, Fatima; Emontspool, Julie - 2015

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Halal purchase intention among the Singaporean Muslim minority

Abu-Hussin, Mohd Fauzi; Fuadah Johari; Aminuddin Hehsan; … - In: Journal of food products marketing 23 (2017) 7, pp. 769-782

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I personally like it : preference for minority endorsement in the early stage of the consumer decision journey

Chen, Xingyu; Huang, Minxue; Yu, Zhengdong; Cai, Wenpei - In: Psychology & marketing 40 (2023) 8, pp. 1646-1657

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Do Minority-Owned Labels Help or Hurt Minority Businesses? The Effect of Minority-Owned Labels on Purchase Intentions Depending on Consumers’ Political Orientation and Race

Mookerjee, Siddhanth (Sid); Cornil, Yann; Ok, Ekin; … - 2023

Minority-owned businesses suffer from systemic difficulties in operating their businesses, compared to businesses owned … by White individuals. In response, some minority business owners explicitly highlight their race or ethnicity via … minority-owned labels (e.g. “Black-Owned Business”, “Latinx-Owned Business”) in their marketing communication, in order to …

Persistent link: https://www.econbiz.de/10014263005