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An inquiry into the ethical perceptions of sub‐cultural groups in the US: Hispanics versus Anglos

Shepherd, Philip L.; Tsalikis, John; Seaton, Bruce - In: Journal of Consumer Marketing 19 (2002) 2, pp. 130-148

The present study compares the ethical perceptions of three sub‐cultural groups living in the USA – Anglos, strongly …

Persistent link: https://www.econbiz.de/10014848282

Misplaced marketing The social harm of public service advertising

Rotfeld, Herbert Jack - In: Journal of Consumer Marketing 19 (2002) 6, pp. 465-467

largest producer of public service mass communications, campaigns in the USA. Free public service work from anyone is …

Persistent link: https://www.econbiz.de/10014848299

Defining Markets, Defining Moments: America’s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Dietz, Janis - In: Journal of Consumer Marketing 20 (2003) 2, pp. 172-173

Persistent link: https://www.econbiz.de/10014848323

Family consumer decision making in Israel: the role of teens and parents

Shoham, Aviv; Dalakas, Vassilis - In: Journal of Consumer Marketing 20 (2003) 3, pp. 238-251

This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding …

Persistent link: https://www.econbiz.de/10014848329

Misplaced marketing Misplaced fears of off label prescription drug marketing

Galloway, Chester S. - In: Journal of Consumer Marketing 20 (2003) 6, pp. 513-515

The United State Food and Drug Administration gives approval for prescription drugs that are shown to be safe and effective to treat specific conditions. But once the drug is available, physicians can prescribe it for other “off label” uses, the positive therapeutic side effects that are...

Persistent link: https://www.econbiz.de/10014848349

Shopping for Identity

Dietz, Janis - In: Journal of Consumer Marketing 21 (2004) 2, pp. 158-159

Persistent link: https://www.econbiz.de/10014848386

Trading up: The New American Luxury

Warrington, Traci - In: Journal of Consumer Marketing 21 (2004) 2, pp. 157-158

Persistent link: https://www.econbiz.de/10014848388

Coupon use in ethnic markets: implications from a retail perspective

Kaufman, Carol J. - In: Journal of Consumer Marketing 8 (1991) 1, pp. 41-51

the intricacies of ethnic markets as they grow in number and size in the USA. Suggests that marketing strategies that are …

Persistent link: https://www.econbiz.de/10014849033

The marketing concept: a forgotten aid for marketing high‐technology products

Cahill, Dennis J.; Warshawsky, Robert M. - In: Journal of Consumer Marketing 10 (1993) 1, pp. 17-22

Suggests that the conventional wisdom about “high‐tech” products contains three fallacies and one shortcoming that may lead producers and marketers of these kinds of products to commit marketing resources inappropriately. Offers remedies.

Persistent link: https://www.econbiz.de/10014849075

Effective use of advertisements promoting sale prices

Fraccastero, Katherine; Burton, Scot; Biswas, Abhijit - In: Journal of Consumer Marketing 10 (1993) 1, pp. 61-70

Draws from various theoretical bases and empirical research to offer managerial recommendations concerning the communication of sale price information in advertisements. Addresses the manner in which the manipulation of price cues, semantic cues and product cues in an advertisement can...

Persistent link: https://www.econbiz.de/10014849079