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Consequences of enterprise social media network positions for employees : a literature review and research agenda
Schötteler, Sebastian; Laumer, Sven; Schuhbauer, Heidi - In: Business & information systems engineering 65 (2023) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10014373442
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Grounding principles for governing web 2.0 investments
De Hertogh, Steven; Viaene, Stijn - 2009
Persistent link: https://www.econbiz.de/10003854254
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Business information systems : 11th international conference, BIS 2008, Innsbruck, Austria, May 5-7, 2008 ; proceedings
Abramowicz, Witold (ed.) - 2008
Persistent link: https://www.econbiz.de/10003672734
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Online public relations : a practical guide to developing an online strategy in the world of social media
Phillips, David - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003788696
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"Blogify or die?"- weblogs : the new business language of Web 2.0, or yet another communication channel?
Ebner, Winfried; Baumann, Michael; Krcmar, Helmut - In: Communication and leadership in the 21st century : the …, (pp. 85-97). 2008
Persistent link: https://www.econbiz.de/10003780575
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers …
Persistent link: https://www.econbiz.de/10009313307
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Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao; Saxton, Gregory D. - In: Nonprofit and voluntary sector quarterly 43 (2014) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
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Wine tourism destination image on the web : a comparison between conveyed and perceived communication drivers
Fait, Monica; Scorrano, Paola; Cavallo, Federica; Iaia, Lea - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
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The 2.0 critic : blended discourses in blogging
Silva, Nathalia Dib; Campos, Roberta Dias - In: Latin American business review 20 (2019) 2, pp. 109-133
Persistent link: https://www.econbiz.de/10012179260
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724