The attitudes of financial investment service executives towards hiring college students with marketing backgrounds are examined, as well as the attitudes of the students toward working in financial institutions. A large proportion of students indicated having many of the attributes considered...

The competitive nature of the financial services market has placed increased importance on the satisfaction of customer needs. This study considers the customer orientation of the customer contact personnel in four banks. Specifically, the relationships between employee motivation, satisfaction,...

Owing to increased competition resulting from a decade of deregulation of the financial services industry, banks find themselves faced with the task of differentiating their product as a method for attracting new customers. The importance of bank image is examined as a competitive strategy for...