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Exploring saturation levels for sponsorship logos on professional sport shirts : a cross-cultural study

Mikhailitchenko, Andrey G.; Tootelian, Dennis H.; … - In: International journal of sports marketing & sponsorship 13 (2011/12) 4, pp. 267-281

Persistent link: https://www.econbiz.de/10009615138

New media and technology use in corporate sport sponsorship : performing activational leverage from an exchange perspective

Dees, Windy - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 272-285

Persistent link: https://www.econbiz.de/10009514074

Sportsponsoring bei Fußball-Weltmeisterschaften : Wirkungsvergleich WM 2006 versus WM 1998

Nufer, Gerd - 2011

1998 wurde vom Autor eine umfangreiche empirische Untersuchung zu den Wirkungen von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaft in Frankreich veröffentlicht. Gemessen und analysiert wurden u.a. Erinnerungsleistungen und Veränderungen psychologischer Marketing-Zielgrößen im...

Persistent link: https://www.econbiz.de/10009521322

Sporting event personality : scale development and sponsorship implications

Lee, Hyung Seok; Cho, Chang-hoan - In: International journal of sports marketing & sponsorship 14 (2012/13) 1, pp. 51-68

Persistent link: https://www.econbiz.de/10009684980

Attenuation of negative sponsorship effects in the context of rival sports teams' fans

Grohs, Reinhard; Reisinger, Heribert; Woisetschläger, David - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1880-1901

Persistent link: https://www.econbiz.de/10011449336

Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage

Jensen, Jonathan A.; Cobbs, Joe B.; Turner, Brian A. - In: Business horizons 59 (2016) 2, pp. 163-173

Persistent link: https://www.econbiz.de/10011451875

Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms

Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10011452064

The impact of sport sponsorship on brand value : evidence from Algeria

aissa, Sid Ahmed Hadj; Matar, Ali - In: Business and Economic Research : BER 6 (2016) 1, pp. 363-380

Persistent link: https://www.econbiz.de/10011494887

Potential negative outcomes from sports sponsorship

Crompton, John L. - In: International journal of sports marketing & sponsorship 16 (2014/15) 3, pp. 179-193

Persistent link: https://www.econbiz.de/10011405435

The cross-effects of sponsorship in non-professional sports communities

Andreini, Daniela; Pedeliento, Giuseppe; Bergamaschi, Mara - In: Management decision : MD 52 (2014) 10, pp. 2044-2068

Persistent link: https://www.econbiz.de/10010462671

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