Similar Search Results - EconBiz

Evaluating efficiency and effectiveness of sport promotional campaigns and sport events

Theeboom, Marc; Van den Bergh, Kathy; DeKnop, Paul - In: Perspektiven des Sportmarketing : Besonderheiten, …, (pp. 263-279). 2005

Persistent link: https://www.econbiz.de/10003295959

Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making

Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418

Persistent link: https://www.econbiz.de/10011771890

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment

Lucas, Christian - 2015

Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily …

Persistent link: https://www.econbiz.de/10012402227

Global sport sponsorship

Amis, John (ed.); Cornwell, T. Bettina (contributor) - 2005

Persistent link: https://www.econbiz.de/10014417444

Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment

Lucas, Christian - 2014

Persistent link: https://www.econbiz.de/10010427923

Football championships and jersey sponsors’ stock prices : an empirical investigation

Hanke, Michael; Kirchler, Michael - In: The European journal of finance 19 (2013) 3/4, pp. 228-241

Persistent link: https://www.econbiz.de/10010243655

Linking sports and sponsors

Wilber, Del - In: Journal of business strategy 9 (1988) 4, pp. 8-10

Persistent link: https://www.econbiz.de/10003706477

Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis

Walraven, Merel; Koning, Ruud Hans; Bijmolt, Tammo H. A.; … - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 411-426

Persistent link: https://www.econbiz.de/10011560039

Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

The effects of sponsorship on the promotion of sports events

Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207

Persistent link: https://www.econbiz.de/10012250900

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