Lippert, Susan K.; Volkmar, John A. - In: Journal of Global Information Management (JGIM) 15 (2007) 2, pp. 56-90
Research to date on information technology (IT) adoption has focused primarily on homogeneous single country samples. This study integrates the Theory of Reasoned Action (TRA) and the Technology Acceptance Model (TAM) with Hofstede’s (1980, 1983) Masculinity/Femininity (MAS-FEM) work...