Hawking, Paul; Stein, Andrew; Wyld, David C.; Foster, Susan - In: Asia Pacific Journal of Marketing and Logistics 16 (2004) 1, pp. 3-26
Much of the hype associated with the impact of electronic business is associated with the business to business (B2B) model. Analysts believe that enormous cost savings and efficiencies can be achieved through the utilisation of e‐procurement, a component of the B2B model. The role of...