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Wahrheit und Werbung
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Werbung
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McGee, Robert W.
83
Pies, Ingo
61
Kaiser, Harry M.
60
Eisend, Martin
49
Falk, Armin
41
Pelsmacker, Patrick de
40
Szech, Nora
40
Taylor, Charles Raymond
40
Septianto, Felix
36
Gino, Francesca
31
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Homann, Karl
27
Siddiqui, Danish Ahmed
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Alger, Ingela
24
Bruhn, Manfred
24
Dahlén, Micael
24
Diehl, Sandra
24
Pepels, Werner
24
Sethi, Suresh
24
Tungodden, Bertil
24
Zaccour, Georges
24
Bazerman, Max H.
23
Esch, Franz-Rudolf
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Smith, Adam
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Mueller, Barbara
21
White, Mark D.
21
Ciulla, Joanne B.
20
Huh, Jisu
20
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National Bureau of Economic Research
78
Springer Fachmedien Wiesbaden
48
Edward Elgar Publishing
22
IGI Global
22
Zentralausschuss der Werbewirtschaft
21
OECD
14
Europäische Kommission / European Group on Ethics in Science and New Technologies
13
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
Information Resources Management Association
8
Nomos Verlagsgesellschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
London School of Economics and Political Science
6
American Enterprise Institute for Public Policy Research
5
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
5
Nordic Council of Ministers
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Federal Trade Commission
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Peter Lang GmbH
4
American Academy of Advertising
3
Axel Springer Verlag
3
Boston College / Department of Economics
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
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Journal of business ethics : JOBE
963
Journal of business ethics : JBE
272
Journal of business research : JBR
245
Journal of advertising research
242
International journal of advertising : the review of marketing communications
218
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
150
SpringerLink / Bücher
101
Management science : journal of the Institute for Operations Research and the Management Sciences
93
Business ethics quarterly : the journal of the Society for Business Ethics
89
Journal of promotion management : JPM
85
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
79
European journal of marketing : EJM
78
Journal of marketing
78
Journal of retailing and consumer services
78
NBER working paper series
78
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
78
CESifo working papers
77
Journal of historical research in marketing
74
Journal of promotion management : innovations in planning and applied research
67
Journal of marketing research : JMR
64
NBER Working Paper
62
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of economic behavior & organization : JEBO
59
Working paper / National Bureau of Economic Research, Inc.
58
Asian journal of business ethics : AJBE
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
46
International journal of social economics
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
44
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ECONIS (ZBW)
23,912
USB Cologne (EcoSocSci)
1,984
EconStor
125
USB Cologne (business full texts)
48
BASE
15
OLC EcoSci
13
RePEc
12
ArchiDok
10
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11
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11
Violence in advertising : a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 11-36
Persistent link: https://www.econbiz.de/10008860336
Saved in:
12
The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
13
The ethics of branding in the age of ubiquitous media : insights from Catholic social teaching
Caccamo, James F.
- In:
Journal of business ethics : JOBE
90
(
2009
),
pp. 301-313
Persistent link: https://www.econbiz.de/10008647234
Saved in:
14
Richtlinien für die Lauterkeit in der
Werbung
1955
-
[Rev. Aufl. 1955]
Persistent link: https://www.econbiz.de/10003663780
Saved in:
15
Gegen die Direktvermarktung verschreibungspflichtiger Psychopharmaka
Pawelzik, Markus R.
- In:
Bittere Arznei : Wirtschaftsethik und Ökonomik der …
,
(pp. 151-169)
.
2008
Persistent link: https://www.econbiz.de/10003624146
Saved in:
16
Advertising ethics : a multi-level theory approach
Drumwright, Minette E.
- In:
The Sage handbook of advertising
,
(pp. 398-415)
.
2007
Persistent link: https://www.econbiz.de/10003570570
Saved in:
17
Shariah observation : advertising practices of Bank Muamalat in Malaysia
Haque, Ahasanul
;
Ahmed, Khaliq
;
Jahan, Syeada Irfath
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
1
,
pp. 70-77
Persistent link: https://www.econbiz.de/10003982704
Saved in:
18
The principles of the advertising self-regulation in Europe
Brioschi, Edoardo
- In:
Working across cultures : ethical perspectives for …
,
(pp. 321-339)
.
2011
Persistent link: https://www.econbiz.de/10009010228
Saved in:
19
Ethics and advertising theory
Drumwright, Minette E.
- In:
Advertising theory
,
(pp. 463-479)
.
2012
Persistent link: https://www.econbiz.de/10009524024
Saved in:
20
Ethics in food advertising to children in India : a parental perspective
Singh, Raghbir
;
Soni, Pavleen
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011432124
Saved in:
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