Similar Search Results

Insights about the ethical and moral state of advertising practitioners

Richardson-Greenfield, Pam; La Ferle, Carrie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 197-213

Persistent link: https://www.econbiz.de/10012582522

Self-regulation of sexist digital advertising : from ethics to law

Jiménez, David López; Dittmar, Eduardo Carlos; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 709-718

Persistent link: https://www.econbiz.de/10012588906

Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways

Rodgers, Waymond; Tam Nguyen - In: Journal of business ethics : JBE 178 (2022) 4, pp. 1043-1061

Persistent link: https://www.econbiz.de/10013271675

The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States

Koku, Paul Sergius - In: Health marketing quarterly 38 (2021) 1, pp. 23-34

Persistent link: https://www.econbiz.de/10012607837

Reinforcing purchase behaviors through CSR and ethical practices

Hayat, Khizar; Zhu, Jianjun; Ali, Sharafat - In: Marketing intelligence & planning 40 (2022) 2, pp. 256-272

Persistent link: https://www.econbiz.de/10013172938

Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method

Zaware, Nitin; Pawar, Avinash; Zaware, Sarika; Louis, Radha - In: International journal of business governance and ethics … 15 (2021) 4, pp. 459-476

Persistent link: https://www.econbiz.de/10012694623

#loweshatesmuslims : consumer ethical decision making related to corporate advertising choices

Gerlich, R. Nicholas; Drumheller, Kristina; Kinsky, Emily; … - In: Marketing in the socially-networked world : challenges …, (pp. 121-128). 2013

Persistent link: https://www.econbiz.de/10010191272

Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

Persistent link: https://www.econbiz.de/10012416732

Ethics versus survival : the relationship between advertising ethics and new business challenges

Schauster, Erin - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 90-104

Persistent link: https://www.econbiz.de/10012243116

Does humour influence perceptions of the ethicality of female-disparaging advertising?

Grougiou, Vassiliki; Balabanis, George; Manika, Danae - In: Journal of business ethics : JBE 164 (2020) 1, pp. 1-16

This article responds to calls for further research on ethical issues in advertising. The study examines whether advertising strategies which use female-disparaging themes are perceived as ethical, and what effect this has on ad and brand attitudes. It also examines whether or not humour...

Persistent link: https://www.econbiz.de/10012227876