Climate change and the resulting consequences require a change in production and consumption habits. As these global challenges require collective approaches, we study a business model where customers are involved in a large extent. This paper provides a qualitative assessment of a mass...

The idea of mass customization is to turn customers' heterogeneous needs into an opportunity to create value, challenging the “one size fits all” assumption of traditional mass production. In this paper, we explore the characteristics of successful mass customization implementation at the...