Cover -- Contents -- Preface -- Introduction: My Early Years in Business -- Part One Foundations for Success -- 1. Creating Leadership Brands-and Keeping Them Young -- 2. Let the Consumer Decide -- 3. Going for the Big Win -- Part Two Staying in the Lead -- 4. The Rewards of Doing Good -- 5. The...

The Italian co-operative enterprises have prospered in the last thirty years in various sectors. In this essay we analyze the role played by managerilization in allowing Italian co-ops to compete nationally and internationally with capitalist enterprises. On the basis of a substantial set of...