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Strategic integrated marketing...
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Strategisches Management
39,330
Strategic management
32,927
Marketing
31,393
Brand management
17,646
Markenführung
17,232
Marketingmanagement
17,061
Marketing management
16,472
Kommunikation
12,795
Consumer behaviour
11,743
Konsumentenverhalten
11,544
Theorie
11,114
Theory
11,006
Öffentlichkeitsarbeit
9,877
Communication
9,743
Public relations
9,350
Deutschland
8,765
Germany
7,825
Markenimage
7,523
Brand image
7,413
USA
5,956
Relationship marketing
5,738
Beziehungsmarketing
5,680
Markenartikel
5,666
Brand
5,613
United States
5,551
Unternehmenserfolg
4,772
Firm performance
4,572
Management
3,955
Unternehmen
3,862
Social Web
3,861
Social web
3,857
Innovation
3,813
Corporate Social Responsibility
3,532
Corporate social responsibility
3,478
Online-Marketing
3,478
Internet marketing
3,409
Innovationsmanagement
3,255
Organizational change
3,236
Multinationales Unternehmen
3,226
SME
3,225
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Undetermined
29,035
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20,109
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62,495
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799
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529
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5,045
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3,944
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2,991
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2,660
Fallstudie
2,660
Lehrbuch
2,576
Textbook
2,174
research-article
1,759
Dissertation u.a. Prüfungsschriften
1,748
Bibliografie enthalten
1,588
Bibliography included
1,588
Konferenzschrift
1,504
Ratgeber
1,035
Guidebook
965
Conference proceedings
759
Reprint
705
Handbook
490
Handbuch
490
review-article
462
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436
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436
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384
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303
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303
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297
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296
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284
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257
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249
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English
83,725
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29,769
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585
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239
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143
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59
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59
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51
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48
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40
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25
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16
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16
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14
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14
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13
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11
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9
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6
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4
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4
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Bruhn, Manfred
355
Meffert, Heribert
331
Kotler, Philip
286
Esch, Franz-Rudolf
182
Pepels, Werner
179
Burmann, Christoph
178
Homburg, Christian
172
Wiedmann, Klaus-Peter
139
Tomczak, Torsten
126
Sheth, Jagdish N.
119
Bauer, Hans H.
117
Huber, Frank
116
Tadajewski, Mark
113
Zerfaß, Ansgar
109
Baumgarth, Carsten
107
Melewar, T. C.
107
Belz, Christian
102
Fritz, Wolfgang
102
Ahlert, Dieter
98
Irwin, Scott H.
94
Kirchgeorg, Manfred
94
Keller, Kevin Lane
91
Vrontis, Demetris
88
Brown, Stephen
87
Backhaus, Klaus
86
Kaiser, Harry M.
86
Hitt, Michael A.
78
Kreutzer, Ralf T.
78
Kitchen, Philip J.
76
Lies, Jan
76
Herrmann, Andreas
74
Kleinaltenkamp, Michael
74
Reinecke, Sven
74
Kumar, V.
72
Rugman, Alan M.
72
McDonald, Malcolm
71
Hunt, Shelby D.
69
Kraus, Sascha
69
Balmer, John M. T.
66
Simon, Hermann
66
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Springer Fachmedien Wiesbaden
616
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
National Bureau of Economic Research
139
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
131
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
IGI Global
117
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
90
Edward Elgar Publishing
86
Université Paris-Dauphine (Paris IX)
73
Office of the Chief Economist, Department of Agriculture
72
Haufe-Lexware GmbH & Co. KG
67
Springer-Verlag GmbH
64
Books on Demand GmbH <Norderstedt>
62
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
OECD
46
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
45
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
De Gruyter Oldenbourg
41
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
European Society for Opinion and Marketing Research
39
Verlag Franz Vahlen
37
Harvard Graduate School of Business Administration
36
Information Resources Management Association
35
Springer International Publishing
34
W. Kohlhammer GmbH
34
Campus Verlag
33
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SpringerLink / Bücher
1,709
Journal of business research : JBR
1,346
European Journal of Marketing
635
The journal of brand management : an international journal
589
Industrial marketing management : the international journal for industrial and high-tech firms
575
Springer eBook Collection
563
Europäische Hochschulschriften / 5
409
The journal of product & brand management
399
Journal of retailing and consumer services
380
Gabler Edition Wissenschaft
331
European journal of marketing : EJM
330
Journal of strategic marketing
330
Marketing Intelligence & Planning
310
Journal of marketing management : MM
308
Journal of the Academy of Marketing Science
278
Strategic management journal
275
Journal of business ethics : JOBE
273
Research
270
Springer eBook Collection / Business and Economics
257
Journal of marketing
244
Marketing intelligence & planning
242
Harvard business review : HBR
240
Journal of marketing communications
237
Management science : journal of the Institute for Operations Research and the Management Sciences
236
Harvard-Business-Manager : das Wissen der Besten
235
Technological forecasting & social change : an international journal
234
Corporate communications : an international journal
233
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
215
Business horizons
214
Journal of Food Distribution Research
208
Lehrbuch
195
Journal of Product & Brand Management
194
The journal of business & industrial marketing
194
Long range planning : LRP ; international journal of strategic management
193
Marketing theory
191
International journal of hospitality management
190
Journal of business strategy
189
Journal of Communication Management
186
Psychology & marketing
184
Asia Pacific journal of marketing and logistics
173
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Source
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ECONIS (ZBW)
98,000
USB Cologne (EcoSocSci)
14,657
RePEc
6,616
Other ZBW resources
3,312
BASE
1,904
EconStor
473
USB Cologne (business full texts)
188
OLC EcoSci
84
ArchiDok
35
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161
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date (oldest first)
161
Thexis : Fachzeitschrift für
Marketing
; Fachzeitschrift für
Marketing
des Instituts für
Marketing
und Handel an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel
-
Wiesbaden : Gabler/GWV-Fachverl.
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Saved in:
162
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
163
Handbook of
marketing
Weitz, Barton A.
(
ed.
);
Wensley, Robin
(
ed.
)
-
2006
-
Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
Saved in:
164
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
165
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
166
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
167
Marketinggrundlagen : Grundlagen und Entwicklung des
Marketing
,
Marketing-Management
, Marktforschung, Produkt- und Dienstleistungspolitik, Preispolitik, Distributionspolitik, Kommu...
Neu, Matthias
-
1998
-
2., verb. und wesentlich erw. Aufl
Persistent link: https://www.econbiz.de/10000652063
Saved in:
168
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
169
Marketing
1954
Persistent link: https://www.econbiz.de/10000673214
Saved in:
170
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
Saved in:
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