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Eine Untersuchung der Probleme...
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12,348
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7,976
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5,854
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5,835
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Kapferer, Clodwig
63
Malhotra, Naresh K.
58
Hruschka, Harald
48
Herrmann, Andreas
45
Huber, Frank
44
Sattler, Henrik
44
Hildebrandt, Lutz
41
Green, Paul E.
40
Bauer, Hans H.
36
Berekoven, Ludwig
35
Bruhn, Manfred
35
Decker, Reinhold
35
Wildner, Raimund
35
Homburg, Christian
34
Keller, Kevin Lane
33
Aaker, David A.
32
De Chernatony, Leslie
32
Meffert, Heribert
30
Baumgarth, Carsten
29
Esch, Franz-Rudolf
29
Burmann, Christoph
28
Franses, Philip Hans
28
Kumar, V.
28
Lehmann, Donald R.
28
Wiedmann, Klaus-Peter
28
Fournier, Susan
27
Gierl, Heribert
27
Hüttner, Manfred
27
Day, George S.
26
Eckert, Werner
26
Ellenrieder, Peter
26
Kotler, Philip
26
Kuß, Alfred
26
Dawes, John
25
Diamantopoulos, Adamantios
25
Kamakura, Wagner A.
25
Pepels, Werner
25
Phau, Ian
25
Wedel, Michel
25
Sheth, Jagdish N.
24
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Institut für Demoskopie Allensbach
69
European Productivity Agency
62
European Society for Opinion and Marketing Research
55
American Marketing Association
52
Springer Fachmedien Wiesbaden
42
Gesellschaft für Konsum-, Markt- und Absatzforschung
23
Esomar
17
National Bureau of Economic Research
15
Market Research Society
13
Markenverband
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American Management Association
10
Gesellschaft zur Erforschung des Markenwesens
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United States / Business and Defense Services Administration
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Verlag Dr. Kovač
9
Edward Elgar Publishing
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Gesellschaft für Konsumforschung
8
International Trade Centre
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NetLibrary, Inc
8
Nielsen Company
7
AMACOM
6
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
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Haufe-Lexware GmbH & Co. KG
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National Industrial Conference Board
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OECD
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Books on Demand GmbH <Norderstedt>
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Centro de Desarrollo
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Danish Technological Institute
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European Commission / Directorate General for Education and Culture
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Europäische Kommission
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FAO
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Food and Agriculture Organization of the United Nations
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Fördergesellschaft Marketing an der Universität Augsburg
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Harvard Graduate School of Business Administration
5
Information Resources Management Association
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Nielsen Marketing Service
5
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
5
A. C. Nielsen Company
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Axel Springer Verlag
4
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Journal of marketing research : JMR
431
Journal of business research : JBR
397
The journal of brand management : an international journal
300
Journal of marketing
228
The journal of product & brand management
200
Journal of retailing and consumer services
190
Jahrbuch der Absatz- und Verbrauchsforschung
158
Overseas business reports : OBR
158
SpringerLink / Bücher
141
International journal of market research : JMRS ; the journal of the Market Research Society
129
Journal of advertising research
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Journal of the Academy of Marketing Science
112
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
96
European journal of marketing : EJM
94
Marketing : ZFP ; journal of research and management
92
Psychology & marketing
91
Qualitative market research : an international journal
91
Journal of retailing
90
Marketing letters : a journal of research in marketing
86
The Trademark reporter
85
Markenartikel : das Magazin für Markenführung
82
Europäische Hochschulschriften / 5
81
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Esomar congress
73
Journal of marketing management : MM
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
International journal of market research
64
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
64
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Journal of business economics : JBE
63
Business horizons
62
Harvard business review : HBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
57
Marketing intelligence & planning
57
Gabler Edition Wissenschaft
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
European marketing research review
51
The journal of business : B
51
Asia Pacific journal of marketing and logistics
50
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ECONIS (ZBW)
21,132
USB Cologne (EcoSocSci)
809
EconStor
58
OLC EcoSci
30
USB Cologne (business full texts)
20
ArchiDok
14
BASE
6
RePEc
4
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Showing
1
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10
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1
Rationalisierungsmöglichkeiten im Vertrieb von Markenartikeln der Lebensmittelindustrie
Schneeberger, Peter M.
-
1961
Persistent link: https://www.econbiz.de/10000599143
Saved in:
2
Bier als
Markenartikel
Greiner, Herbert
-
1969
Persistent link: https://www.econbiz.de/10000153101
Saved in:
3
An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
24
(
1978
)
7
,
pp. 761-773
Persistent link: https://www.econbiz.de/10003718925
Saved in:
4
Veränderte Strategien bei der Einführung von Markenartikeln
1972
Persistent link: https://www.econbiz.de/10003641725
Saved in:
5
A multibrand stochastic model compounding heterogeneous Erlang timing and multinominal choice processes
Jeuland, Abel P.
;
Bass, Frank M.
;
Wright, Gordon P.
- In:
Operations research
28
(
1980
)
2
,
pp. 255-277
Persistent link: https://www.econbiz.de/10003482587
Saved in:
6
The interaction effect of prefernce and availability on brand switching and market share
Jeuland, Abel P.
- In:
Management science : journal of the Institute for …
25
(
1979
)
10
,
pp. 953-965
Persistent link: https://www.econbiz.de/10003585743
Saved in:
7
Application des techniques de l'analyse multivariée à l'image de marque en marketing industriel
Tardieu, Jean-Michel
;
Vicario, Jean-Pierre
- In:
Metra : revue
13
(
1974
)
3
,
pp. 333-355
Persistent link: https://www.econbiz.de/10003691572
Saved in:
8
Pakom-Preis-Absatzfunktionen konturrierender Marken, ein Marketingmodell
Kornobis, Klaus
- In:
Esomar congress
(
1976
),
pp. 89-113
Persistent link: https://www.econbiz.de/10003631959
Saved in:
9
Das Markenbild als Element flexibler Absatzplanung in der Zigarettenindustrie
Herppich, Hans Guenter
- In:
Absatzplanung in der Praxis
,
(pp. 117-140)
.
1962
Persistent link: https://www.econbiz.de/10003576742
Saved in:
10
Der Lebensweg eines Markenartikels
Wolff, Peter
- In:
Marketing und Unternehmensführung
,
(pp. 121-143)
.
1971
Persistent link: https://www.econbiz.de/10003710034
Saved in:
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