"1 Importance of Value Propositions No department within your organization has the copyright on generating good ideas. H. James Harrington Introduct ion Why would anyone write a book on value propositions? Why should you take time to read it? Well, value propositions are the first step in the...

Preparing your organization for innovation -- Promoting and communicating -- Personal creativity for entrepreneurs -- Corporate creativity and innovation -- Innovation theory for entrepreneurs -- Business essentials for innovative entrepreneurs -- Innovation readiness and deployment -- The...

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Prologue: Innovation Master Plan Framework -- 1: Preparing Your Organization for Innovation -- Introduction -- On the Intake of Ideas -- Getting Organized for Innovation -- Flexibility and Ability -- Got an Idea?...

A common misconception about innovation is that the innovation process lacks pragmatism. Innovation professionals use soft concepts applied in fuzzy ways with too much emphasis on unproven approaches to solving problems. Perhaps because of the unconventional approaches taken by practitioners of...