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Zum ABC einer erfolgreichen Marke gehört das ®

In: Markenaufbau und Markenpflege : Grundlagen und Praxis …, (pp. 157-177). 2005

Persistent link: https://www.econbiz.de/10003598290

Brands and trademarks : the legal implications of branding

Baird, Stephen R. - In: Brands and brand management : contemporary research …, (pp. 271-292). 2010

Persistent link: https://www.econbiz.de/10003941326

Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks

Petty, Ross D. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 561-567

Persistent link: https://www.econbiz.de/10008659267

Brand protection in China

Lim, Ai-leen - In: Business insights: China : practical advice on …, (pp. 104-114). 2011

Persistent link: https://www.econbiz.de/10008989633

Obligatory trade mark use and case law ; Vol.2

Trzebiatowski, Marcin - 2010

Persistent link: https://www.econbiz.de/10009509001

Five trademark law strategies for managing brands

Lemper, Timothy A. - In: Business horizons 55 (2012) 2, pp. 113-117

Persistent link: https://www.econbiz.de/10009522410

The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations

Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016

Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to … a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to … thirty years of past brand-related investment flows. Using firm-specific trademarks as investment proxies, our results show a …

Persistent link: https://www.econbiz.de/10011418793

Partnership of trade and manufacturers in the development of trademarks

Sokolov Mladenović, Svetlana; Ćuzović, Đorđe - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 61 (2015) 4, pp. 35-46

Persistent link: https://www.econbiz.de/10011429978

Risk of trademark parody

Saardchom, Narumon - In: International journal of applied business and economic … 13 (2015) 2, pp. 657-669

Persistent link: https://www.econbiz.de/10011376782

Vertical price control and parallel imports : theory and evidence

Maskus, Keith Eugene - 2000

Parallel imports are genuine products brought into a country without the authorization of the copyright, patent, or trademark owner. Countries vary considerably in their legal treatment of parallel imports, as determined by their choice of exhaustion doctrine. A new model analyzes parallel...

Persistent link: https://www.econbiz.de/10010524263