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"Every company faces challenges, but some are able to achieve long-term vitality while others flame out. What distinguishes a healthy, high-performing organization? Which ingredients, decisions, and values result in a business that is built for the long haul? Profitably Healthy Companies lays...
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The US media are undergoing a massive transformation, approaching a crisis in journalism, which may portend similar issues in Europe and the rest of the world. Historically, most professional journalism has been done by the print media, especially newspapers. Today, American newspapers are in a...
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The World of Brands and Branding -- Why Bother with Place Branding? -- The Challenges of Branding Places -- What Is Being Branded and Why? -- Prepare to Start: Mobilize the Forces -- Prepare to Start: Selecting Place Branding Expertise -- The Seven Steps to a Place Brand -- Step One: Assessment...
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