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Oppitz, Günther; Rosenstiel, Lutz von - In: Marketing : ZFP ; journal of research and management 5 (1983) 4, pp. 263-270

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Ortlieb, Peter - In: Jahrbuch der Absatz- und Verbrauchsforschung 21 (1975) 1, pp. 53-58

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Pais, A. - In: Relevance and precision : from quantitative analysis to …, (pp. 139-158). 1976

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Padberg, D. I.; Westgren, R. E. - In: American journal of agricultural economics 61 (1979) 4, pp. 601-611

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