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11
Franchising von Produktivgütern : Voraussetzungen, Beurteilungskriterien und Einsatzmöglichkeiten
Vogt, Angelika
-
1976
Persistent link: https://www.econbiz.de/10000060333
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12
Investitionsgüter-Marketing unter Portfolio-Aspekten : Protokoll 23. Würzburger Werbefachgespräch
1985
Persistent link: https://www.econbiz.de/10000018864
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13
Die Besonderheiten des Investitionsgütermarktes in den Entwicklungsländern : ein Beitrag zur Exportmarktforschung
Heege, Franz
-
1961
Persistent link: https://www.econbiz.de/10000025905
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14
The product manager in industrial marketing
Nicholson, J. B.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 124-128
Persistent link: https://www.econbiz.de/10003640229
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15
Das Investitions-güter-Marketing kämpft mit dem Durchbruch
Oertli-Cajacob, Peter
- In:
Management-Zeitschrift : IO
55
(
1986
)
10
,
pp. 428-431
Persistent link: https://www.econbiz.de/10003643936
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16
The marketing management concept in capital goods companies
Parks, James E.
- In:
Proceedings of the ... National Conference of the …
47
(
1964
),
pp. 159-177
Persistent link: https://www.econbiz.de/10003648149
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17
So finden wir den "relevanten Markt" für die Unternehmung
Krulis-Randa, Jan S.
- In:
IO : Management-Zeitschrift industrielle Organisation
46
(
1977
)
3
,
pp. 104-106
Persistent link: https://www.econbiz.de/10003610018
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18
Verhandlungen als Elemente eines verhaltenswissenschaftlichen Bezugsrahmens des Investitionsgütermarketing
Kutschker, Michael
-
1972
Persistent link: https://www.econbiz.de/10003611811
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19
Marketingkonzeption für Investitionsgüter der Einzelfertigung, dargestellt am Beispiel der Spezial- und Sondermaschinen für die Fleischwarenindustrie
Schnell, Ernst-Otto
-
1987
Persistent link: https://www.econbiz.de/10003673005
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20
Marktselektion im internationalen Marketing für Investitionsgüter
Schneider, Dieter J. G.
- In:
Der Betriebswirt : Management in Wissenschaft und Praxis
26
(
1985
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10003673216
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