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Direktmarketing : Erfolg durch...
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Beziehungsmarketing
25,181
Relationship marketing
25,153
Konsumentenverhalten
8,914
Consumer behaviour
8,906
Kundenzufriedenheit
5,299
Customer satisfaction
5,292
Dienstleistungsqualität
3,843
Service quality
3,833
Deutschland
2,565
Markenführung
2,537
Brand management
2,536
Germany
2,500
Theorie
2,375
Theory
2,367
Lieferantenmanagement
2,179
Supplier relationship management
2,178
Social Web
2,017
Social web
2,016
Marketingmanagement
1,965
Marketing management
1,938
Direktmarketing
1,919
Markenimage
1,845
Brand image
1,842
Electronic Commerce
1,715
Online-Marketing
1,700
Internet marketing
1,672
E-commerce
1,647
Direct marketing
1,505
Kundenwert
1,465
Customer value
1,437
Kundenintegration
1,418
Customer integration
1,417
Vertrauen
1,347
Confidence
1,343
Einzelhandel
1,342
Retail trade
1,330
Brand
1,260
Markenartikel
1,246
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1,241
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1,235
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8,684
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3,714
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1,288
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1,186
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765
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Sammelwerk
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Aufsatzsammlung
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Ratgeber
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Guidebook
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189
Bibliography included
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Lehrbuch
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Textbook
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Conference paper
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Konferenzbeitrag
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Bruhn, Manfred
115
Homburg, Christian
109
Kumar, V.
81
Verhoef, Peter C.
62
Krafft, Manfred
60
Huber, Frank
58
Han, Heesup
53
Hollebeek, Linda D.
50
Bauer, Hans H.
49
Herrmann, Andreas
49
Piller, Frank T.
46
Stauss, Bernd
45
Palmatier, Robert W.
44
Gil Saura, Irene
38
Kleinaltenkamp, Michael
38
Mattila, Anna S.
37
Van den Poel, Dirk
35
Belz, Christian
34
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Smith, Alan D.
33
Thaichon, Park
33
Wilde, Klaus D.
33
Wiedmann, Klaus-Peter
32
Wirtz, Bernd W.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Svensson, Göran
31
Töpfer, Armin
31
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Holland, Heinrich
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Sheth, Jagdish N.
28
Aksoy, Lerzan
27
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Springer Fachmedien Wiesbaden
77
Deutscher Dialogmarketing Verband
19
National Bureau of Economic Research
19
IGI Global
17
Université Paris-Dauphine (Paris IX)
15
Deutscher Direktmarketing-Verband
11
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
9
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
9
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
9
Erasmus Research Institute of Management
8
Haufe-Lexware GmbH & Co. KG
8
Verlag Dr. Kovač
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Harvard Graduate School of Business Administration
6
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
6
Universität St. Gallen
6
Verlag Franz Vahlen
6
AMACOM
5
Fachhochschule Reutlingen / European School of Business
5
Information Resources Management Association
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
HAL
4
Siegfried-Vögele-Institut <Königstein, Taunus>
4
Springer Gabler <Firma>
4
Technische Universität Dresden
4
Wiley-VCH
4
David Shepard Associates
3
Deutscher Dialogmarketing Verband e.V.
3
Econometrisch Instituut <Rotterdam>
3
Edward Elgar Publishing
3
Eric Cuvillier <Firma>
3
European Association of Agricultural Economists - EAAE
3
Faculdade de Economia, Universidade Nova de Lisboa
3
Faculdade de Economia, Universidade do Porto
3
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Journal of business research : JBR
661
Journal of retailing and consumer services
589
Industrial marketing management : the international journal for industrial and high-tech firms
408
SpringerLink / Bücher
294
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
196
The service industries journal
185
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
167
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
129
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
119
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Journal of retailing
108
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
104
Cogent business & management
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Marketing intelligence & planning
101
Psychology & marketing
101
European journal of marketing : EJM
96
Services marketing quarterly
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Service business
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Springer eBook Collection / Business and Economics
76
European journal of operational research : EJOR
75
The international review of retail, distribution and consumer research
73
Journal of financial services marketing : JFSM
71
Business horizons
70
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ECONIS (ZBW)
26,496
USB Cologne (EcoSocSci)
433
RePEc
288
EconStor
76
BASE
72
OLC EcoSci
26
USB Cologne (business full texts)
10
Other ZBW resources
5
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41
Personalisierung im B2B-Werkzeughandel: Entwicklung neuer Funktionen für den E-Shop von Brütsch/Rüegger Tools
Leimstoll, Uwe
;
Alioski, Adrian
-
2008
Persistent link: https://www.econbiz.de/10003798698
Saved in:
42
Entwicklung eines konfigurierbaren Standard-Empfehlungssystems für die Shop-Software von myfactory.BusinessWorld
Pülz, Michael
-
2008
Persistent link: https://www.econbiz.de/10003798700
Saved in:
43
Entwicklung innovativer Personalisierungsfunktionen für den Onlineshop von buch.ch
Alioski, Adrian
;
Leimstoll, Uwe
-
2008
Persistent link: https://www.econbiz.de/10003798701
Saved in:
44
Personalisierungsfunktionen im E-Commerce : eine Systematisierung mit Beispielen
Alioski, Adrian
;
Leimstoll, Uwe
;
Risch, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003798702
Saved in:
45
Profile und Technologien der Personalisierung
Leimstoll, Uwe
;
Stormer, Henrik
;
Schneider, Raoul
; …
-
2008
Persistent link: https://www.econbiz.de/10003798703
Saved in:
46
Kundenrückgewinnung und Dialogmarketing
Mann, Andreas
- In:
Kundenabwanderung : Früherkennung, Prävention, …
,
(pp. 163-182)
.
2009
Persistent link: https://www.econbiz.de/10003887049
Saved in:
47
Praxisbuch Mailings : Print- und Online-Mailings planen, texten und gestalten
Baron, Gabriele
-
2009
Persistent link: https://www.econbiz.de/10003785437
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48
Developing BTB relationships through direct marketing : customers' perceptions
Reis, Raquel
;
Oates, Caroline
;
McGuinness, Martina
; …
- In:
Direct marketing : an international journal
3
(
2009
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10003936525
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49
The use of digital channels to create customer relationships
Heinonen, Kristina
;
Michelsson, Thomas
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
Saved in:
50
Speaking my language?
Wood, Andy
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 92-97
Persistent link: https://www.econbiz.de/10003903433
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