This article examines the transfer of innovative "soft" technologies by multinational companies (MNCs) through foreign direct investment and the diffusion of those technologies by those MNCs into indigenous firms (IFs). By drawing upon the experience of such transfer and diffusion in the...

The increase in influential, non-American companies in the hotel industry is discussed. The paper considers whether this was caused a decline of American hegemony of the international hotel industry. Recent trends that have led to a belief in declining American influence are discussed. A case...

Companies increasingly seek solutions to the corporate/local dichotomies perceived to be a feature of more traditional approaches to managing across national boundaries. At the human resource level, the rhetoric of transnationalism emphasizes integration being achieved through 'soft' mechanisms,...