This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing,...

The aim of this book is to discuss how corporate sales and marketing functions can operate collaboratively. Although effective sales and marketing interactions are critical to achieving organizational goals, their practical working relationship is frequently described as being unsatisfactory....

Managing channel relationships continues to be a vexing issue for manufacturers. Manufacturers want dealers to be committed and satisfied and to coordinate their activities, but sometimes these outcomes can be elusive. Manufacturers have tools to gain dealer cooperation, including outright...