//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interactive strategy formation...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
25,968
Beziehungsmarketing
25,293
Lieferantenmanagement
17,407
Supplier relationship management
17,364
Marketingmanagement
16,958
Marketing management
16,372
Consumer behaviour
11,030
Konsumentenverhalten
10,989
Theorie
7,069
Theory
7,045
Customer satisfaction
5,665
Kundenzufriedenheit
5,620
Supply chain
5,585
Lieferkette
5,580
Deutschland
5,242
Germany
5,122
Marketing
4,268
Service quality
4,137
Dienstleistungsqualität
4,125
Brand management
3,885
Markenführung
3,874
USA
3,098
United States
3,042
Electronic Commerce
2,976
E-commerce
2,897
Social Web
2,640
Social web
2,639
Online-Marketing
2,617
Internet marketing
2,561
Brand image
2,395
Markenimage
2,395
Innovation
2,300
Einzelhandel
2,166
Retail trade
2,142
Vertrauen
1,962
Confidence
1,950
Business-to-business marketing
1,931
B-to-B-Marketing
1,923
Strategisches Management
1,921
Unternehmenserfolg
1,901
more ...
less ...
Online availability
All
Undetermined
16,465
Free
7,479
Type of publication
All
Article
38,489
Book / Working Paper
18,905
Journal
113
Other
10
Database
1
Type of publication (narrower categories)
All
Article in journal
29,642
Aufsatz in Zeitschrift
29,642
Aufsatz im Buch
7,468
Book section
7,468
Graue Literatur
3,703
Non-commercial literature
3,703
Hochschulschrift
3,546
Thesis
2,969
Working Paper
2,393
Arbeitspapier
2,327
Collection of articles of several authors
1,468
Sammelwerk
1,468
Case study
1,236
Fallstudie
1,236
Lehrbuch
925
Aufsatzsammlung
851
Bibliografie enthalten
821
Bibliography included
821
Textbook
788
research-article
593
Ratgeber
427
Guidebook
399
Konferenzschrift
397
Conference paper
285
Konferenzbeitrag
285
Conference proceedings
271
Reprint
207
Handbook
184
Handbuch
184
Collection of articles written by one author
137
Sammlung
137
Glossar enthalten
125
Glossary included
125
conceptual-paper
101
Amtsdruckschrift
94
Government document
94
Dissertation u.a. Prüfungsschriften
89
review-article
89
case-report
68
Systematic review
67
more ...
less ...
Language
All
English
44,887
German
11,924
Undetermined
368
French
195
Polish
61
Italian
54
Russian
38
Spanish
34
Hungarian
30
Dutch
23
Swedish
21
Romanian
16
Ukrainian
11
Czech
7
Lithuanian
7
Portuguese
7
Danish
4
Slovak
4
Bulgarian
3
Finnish
3
Multiple languages
3
Turkish
2
Valencian
1
Galician
1
Croatian
1
Japanese
1
Kazakh
1
Macedonian
1
Norwegian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Bruhn, Manfred
206
Homburg, Christian
189
Kotler, Philip
133
Kumar, V.
107
Meffert, Heribert
93
Bauer, Hans H.
80
Kleinaltenkamp, Michael
75
Huber, Frank
73
Pepels, Werner
71
Sheth, Jagdish N.
70
Herrmann, Andreas
64
Svensson, Göran
64
Verhoef, Peter C.
64
Wiedmann, Klaus-Peter
63
Krafft, Manfred
57
Palmatier, Robert W.
56
Tomczak, Torsten
56
Grönroos, Christian
55
Han, Heesup
54
Hollebeek, Linda D.
53
Vrontis, Demetris
53
Backhaus, Klaus
52
Piller, Frank T.
52
Albers, Sönke
50
Keller, Kevin Lane
49
Gil Saura, Irene
48
Stauss, Bernd
48
Belz, Christian
47
Kirchgeorg, Manfred
46
Spiller, Achim
46
Ahlert, Dieter
44
Esch, Franz-Rudolf
44
Lindgreen, Adam
44
Wagner, Stephan M.
44
Diller, Hermann
43
Mattila, Anna S.
42
Smith, Alan D.
41
Thaichon, Park
41
Burmann, Christoph
40
Stock-Homburg, Ruth
40
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
135
American Marketing Association
58
National Bureau of Economic Research
52
IGI Global
40
Books on Demand GmbH <Norderstedt>
32
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
OECD
18
Verlag Franz Vahlen
18
Haufe-Lexware GmbH & Co. KG
16
European Society for Opinion and Marketing Research
15
Université Paris-Dauphine (Paris IX)
15
Erasmus Research Institute of Management
13
Edward Elgar Publishing
12
Fachhochschule Reutlingen / European School of Business
12
Harvard Graduate School of Business Administration
12
Information Resources Management Association
12
De Gruyter Oldenbourg
11
Europäische Kommission
11
Springer-Verlag GmbH
11
AMACOM
10
Universität St. Gallen
10
INSEAD
9
NetLibrary, Inc
9
W. Kohlhammer GmbH
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Bundesverband Materialwirtschaft, Einkauf und Logistik
8
Duncker & Humblot
8
European Association of Agricultural Economists
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Universität Mannheim
8
Wiley-VCH
8
Chartered Institute of Marketing
7
Nomos Verlagsgesellschaft
7
UVK Verlagsgesellschaft mbH
7
American Management Association
6
Deutschland / Bundeswehr / Universität Hamburg
6
Erich-Schmidt-Verlag <Berlin>
6
IMP Group
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1,171
Journal of business research : JBR
1,103
Journal of retailing and consumer services
665
SpringerLink / Bücher
553
International journal of production economics
502
The journal of business & industrial marketing
466
International journal of production research
355
Journal of strategic marketing
339
International journal of hospitality management
308
Journal of the Academy of Marketing Science
293
European journal of operational research : EJOR
283
Gabler Edition Wissenschaft
241
The journal of services marketing
240
Journal of marketing
236
European journal of marketing : EJM
222
The service industries journal
217
Journal of marketing management : MM
210
Europäische Hochschulschriften / 5
199
Marketing intelligence & planning
185
Management science : journal of the Institute for Operations Research and the Management Sciences
182
European Journal of Marketing
173
The journal of brand management : an international journal
170
Journal of business-to-business marketing
169
Journal of purchasing and supply management
165
Asia Pacific journal of marketing and logistics
163
International journal of electronic customer relationship management : IJECRM
161
The journal of product & brand management
149
Cogent business & management
142
Journal of retailing
139
Psychology & marketing
138
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
137
Journal of marketing communications
136
Journal of travel and tourism marketing
134
Springer eBook Collection / Business and Economics
133
Tourism management : research, policies, practice
132
International journal of contemporary hospitality management
130
Journal of service management
127
Journal of hospitality marketing & management
126
Journal of service research : JSR
126
Business horizons
124
more ...
less ...
Source
All
ECONIS (ZBW)
55,231
Other ZBW resources
961
USB Cologne (EcoSocSci)
826
RePEc
262
EconStor
133
BASE
69
OLC EcoSci
24
USB Cologne (business full texts)
12
more ...
less ...
Showing
11
-
20
of
57,518
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
12
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
13
The relational context of creating customer portfolio analyses
Rudawska, Edyta
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10011339363
Saved in:
14
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
15
The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg
;
Deitz, George D.
;
Hansen, John D.
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
4
,
pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
Saved in:
16
The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
Saved in:
17
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Saved in:
18
Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng
;
Fang, Shyh-Rong
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
Saved in:
19
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
20
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->