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Interaktions-Revolution im Bankmanagement

Walter, Thomas - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001591577

Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction

Fazli-Salehi, Reza; Jahangard, Mahshid; Torres, Ivonne M.; … - In: Journal of consumer marketing 39 (2022) 2, pp. 242-253

Persistent link: https://www.econbiz.de/10013165335

Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty

Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10012550272

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: Journal of retailing and consumer services 61 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012581930

Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow

Arghashi, Vahideh; Yuksel, Cenk Arsun - In: Journal of retailing and consumer services 64 (2022), pp. 1-20

Persistent link: https://www.econbiz.de/10013209451

On the design of service interaction with conversational agents : understanding users' affective, cognitive, and behavioral responses to imperfections

Riquel, Johannes - 2022 - 1. Auflage

Persistent link: https://www.econbiz.de/10013286599

Revelling in Interaction Rituals：The Impact of Interaction Ritual Chains of Live-Broadcast E-Commerce on Users' Long-Term Viewership

Meng, Lu (Monroe); Duan, Sheng; Zhao, Yijun; Lu, Kevin J. - 2021

In recent years, the live-broadcast e-commerce has been developed rapidly, attracting a large number of users. However, the ultimate success of the platforms depend on users’ continued adoption behavior. Based on meaning transfer model and interaction ritual chain theory, this study develops a...

Persistent link: https://www.econbiz.de/10013210750

Social media and value creation : the role of interaction satisfaction and interaction immersion

Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133

Persistent link: https://www.econbiz.de/10011616016

Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation

Shaykhzade, Fooziye; Alvandi, Mohsen - In: International journal of internet marketing and … 14 (2020) 3, pp. 258-274

Persistent link: https://www.econbiz.de/10012284808

Serving students : understanding students' interactions with people and processes using online tools

Small, Felicity; Dowell, David; Crawford, Heather - In: Services marketing quarterly 37 (2016) 4, pp. 209-224

Persistent link: https://www.econbiz.de/10011628454