//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interactive strategy formation...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
25,192
Relationship marketing
25,164
Lieferantenmanagement
17,342
Supplier relationship management
17,295
Marketingmanagement
16,914
Marketing management
16,096
Konsumentenverhalten
10,920
Consumer behaviour
10,908
Theorie
7,059
Theory
7,033
Kundenzufriedenheit
5,586
Customer satisfaction
5,580
Lieferkette
5,538
Supply chain
5,537
Deutschland
5,241
Germany
5,120
Marketing
4,218
Dienstleistungsqualität
4,109
Service quality
4,098
Markenführung
3,854
Brand management
3,851
USA
3,082
United States
3,040
Electronic Commerce
2,968
E-commerce
2,888
Social Web
2,622
Social web
2,621
Online-Marketing
2,600
Internet marketing
2,541
Markenimage
2,376
Brand image
2,369
Innovation
2,282
Einzelhandel
2,158
Retail trade
2,131
Vertrauen
1,947
Confidence
1,935
Business-to-business marketing
1,923
B-to-B-Marketing
1,917
Strategisches Management
1,913
Unternehmenserfolg
1,887
more ...
less ...
Online availability
All
Undetermined
15,363
Free
7,409
Type of publication
All
Article
37,328
Book / Working Paper
18,921
Journal
112
Other
10
Database
1
Type of publication (narrower categories)
All
Article in journal
29,453
Aufsatz in Zeitschrift
29,453
Aufsatz im Buch
7,452
Book section
7,452
Graue Literatur
3,692
Non-commercial literature
3,692
Hochschulschrift
3,545
Thesis
2,969
Working Paper
2,380
Arbeitspapier
2,314
Collection of articles of several authors
1,468
Sammelwerk
1,468
Case study
1,236
Fallstudie
1,236
Lehrbuch
924
Aufsatzsammlung
845
Bibliografie enthalten
821
Bibliography included
821
Textbook
787
Ratgeber
427
Guidebook
399
Konferenzschrift
398
Conference paper
285
Konferenzbeitrag
285
Conference proceedings
271
Reprint
207
Handbook
184
Handbuch
184
Collection of articles written by one author
137
Sammlung
137
Glossar enthalten
125
Glossary included
125
Amtsdruckschrift
97
Government document
97
Dissertation u.a. Prüfungsschriften
89
Systematic review
67
Übersichtsarbeit
67
Festschrift
64
Fallstudiensammlung
62
Interview
60
more ...
less ...
Language
All
English
43,746
German
11,920
Undetermined
368
French
195
Polish
61
Italian
54
Russian
38
Spanish
34
Hungarian
30
Dutch
23
Swedish
20
Romanian
16
Ukrainian
11
Czech
7
Lithuanian
7
Portuguese
7
Danish
4
Slovak
4
Bulgarian
3
Finnish
3
Multiple languages
3
Turkish
2
Valencian
1
Galician
1
Croatian
1
Japanese
1
Kazakh
1
Macedonian
1
Norwegian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Bruhn, Manfred
206
Homburg, Christian
189
Kotler, Philip
133
Kumar, V.
108
Meffert, Heribert
93
Bauer, Hans H.
80
Kleinaltenkamp, Michael
74
Huber, Frank
73
Pepels, Werner
71
Sheth, Jagdish N.
68
Herrmann, Andreas
64
Verhoef, Peter C.
64
Wiedmann, Klaus-Peter
63
Svensson, Göran
60
Krafft, Manfred
57
Palmatier, Robert W.
56
Tomczak, Torsten
56
Han, Heesup
53
Vrontis, Demetris
53
Backhaus, Klaus
52
Hollebeek, Linda D.
52
Piller, Frank T.
52
Albers, Sönke
49
Keller, Kevin Lane
49
Gil Saura, Irene
48
Stauss, Bernd
48
Belz, Christian
47
Kirchgeorg, Manfred
46
Spiller, Achim
46
Ahlert, Dieter
44
Esch, Franz-Rudolf
44
Grönroos, Christian
44
Wagner, Stephan M.
44
Diller, Hermann
43
Mattila, Anna S.
41
Smith, Alan D.
41
Burmann, Christoph
40
Stock-Homburg, Ruth
40
Madhani, Pankaj M.
39
Thaichon, Park
39
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
135
American Marketing Association
58
National Bureau of Economic Research
53
IGI Global
40
Books on Demand GmbH <Norderstedt>
32
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
OECD
18
Verlag Franz Vahlen
18
Haufe-Lexware GmbH & Co. KG
16
European Society for Opinion and Marketing Research
15
Université Paris-Dauphine (Paris IX)
15
Erasmus Research Institute of Management
13
Fachhochschule Reutlingen / European School of Business
12
Harvard Graduate School of Business Administration
12
Information Resources Management Association
12
De Gruyter Oldenbourg
11
Edward Elgar Publishing
11
Europäische Kommission
11
Springer-Verlag GmbH
11
AMACOM
10
Universität St. Gallen
10
INSEAD
9
NetLibrary, Inc
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Bundesverband Materialwirtschaft, Einkauf und Logistik
8
Duncker & Humblot
8
European Association of Agricultural Economists
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Universität Mannheim
8
W. Kohlhammer GmbH
8
Wiley-VCH
8
Chartered Institute of Marketing
7
Nomos Verlagsgesellschaft
7
UVK Verlagsgesellschaft mbH
7
American Management Association
6
Deutschland / Bundeswehr / Universität Hamburg
6
Erich-Schmidt-Verlag <Berlin>
6
IMP Group
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1,171
Journal of business research : JBR
1,103
Journal of retailing and consumer services
665
SpringerLink / Bücher
553
International journal of production economics
487
The journal of business & industrial marketing
466
International journal of production research
355
Journal of strategic marketing
338
International journal of hospitality management
308
Journal of the Academy of Marketing Science
282
European journal of operational research : EJOR
278
Gabler Edition Wissenschaft
241
The journal of services marketing
240
Journal of marketing
236
European journal of marketing : EJM
222
The service industries journal
215
Journal of marketing management : MM
210
Europäische Hochschulschriften / 5
199
Marketing intelligence & planning
185
Management science : journal of the Institute for Operations Research and the Management Sciences
181
The journal of brand management : an international journal
170
Journal of business-to-business marketing
169
Journal of purchasing and supply management
165
Asia Pacific journal of marketing and logistics
163
International journal of electronic customer relationship management : IJECRM
161
The journal of product & brand management
149
Cogent business & management
142
Journal of retailing
139
Psychology & marketing
138
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
137
Journal of marketing communications
136
Journal of travel and tourism marketing
134
Springer eBook Collection / Business and Economics
133
International journal of contemporary hospitality management
130
Tourism management : research, policies, practice
128
Journal of service management
127
Journal of hospitality marketing & management
126
Journal of service research : JSR
126
Business horizons
124
Springer eBook Collection
123
more ...
less ...
Source
All
ECONIS (ZBW)
55,040
USB Cologne (EcoSocSci)
826
RePEc
262
EconStor
133
BASE
69
OLC EcoSci
24
USB Cologne (business full texts)
12
Other ZBW resources
6
more ...
less ...
Showing
61
-
70
of
56,372
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Suppliers' power relationships with industrial key customers
Lacoste, Sylvie
;
Blois, Keith J.
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 562-571
Persistent link: https://www.econbiz.de/10011339880
Saved in:
62
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
63
How manufacturer market orientation influences B2B customer satisfaction and retention : empirical investigation of the three market orientation components
Guo, Chiquan
;
Wang, Yong Jian
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10010532053
Saved in:
64
An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context
Askariazad, Mohammad Hossein
;
Babakhani, Nazila
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10010526576
Saved in:
65
Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai
;
Chang, Candice
;
Giang Nu To Truong
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
Saved in:
66
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Saved in:
67
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
68
B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...
Bakhtieva, Elina
- In:
Oeconomia Copernicana
8
(
2017
)
3
,
pp. 463-478
Persistent link: https://www.econbiz.de/10012228890
Saved in:
69
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
70
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->