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Della Vigna, Stefano (contributor); … - 2006

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Essays in political economy and international finance

Kaplan, Ethan - 2005

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The complementary roles of traditional and social media in driving marketing performance

Andrew, Stephen T.; Galak, Jeff - 2009

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Maintenance person or architect? : the role of academic advertising research in building better understanding

Kerr, Gayle; Schultz, Don E. - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-568

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Verbände zwischen Öffentlichkeit, Medien und Politik

Koch-Baumgarten, Sigrid - In: Handbuch Verbandskommunikation, (pp. 239-258). 2010

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Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis

Wilson, B. Kemp; Vocino, Andrea; Adam, Stewart; Stella, … - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 23-38

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Einfluss der Digitalisierung auf den Stellenwert von Senderechten als Kernressource von Fernsehsendern

Radtke, Stefan Ulrich - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 5, pp. 482-502

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Maximizing user interactivity through banner ad design

Rosenkrans, Ginger - In: Journal of promotion management : JPM 16 (2010) 3, pp. 265-287

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Private regulation by platform operators : implications for usage intensity

Claussen, Jörg; Kretschmer, Tobias; Mayrhofer, Philip - 2010

Platforms operators act as private regulators to increase usage and maximize profits. Their goals depend on the development of the platform: overcoming the chicken-egg problem early on requires attracting platform participants while quality becomes more important later on. Private regulators...

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Television audience satisfaction : antecedents and consequences

Lu, Xiaoling; Lo, Hing-Po - In: Journal of advertising research 47 (2007) 3, pp. 354-363

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