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Investigating directionality for a media consumption construct : establishing the utility of confirmatory vanishing tetrad analysis

Wilson, B. Kemp; Vocino, Andrea; Adam, Stewart; Stella, … - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10008905966

Einfluss der Digitalisierung auf den Stellenwert von Senderechten als Kernressource von Fernsehsendern

Radtke, Stefan Ulrich - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 5, pp. 482-502

Persistent link: https://www.econbiz.de/10003994824

Maximizing user interactivity through banner ad design

Rosenkrans, Ginger - In: Journal of promotion management : JPM 16 (2010) 3, pp. 265-287

Persistent link: https://www.econbiz.de/10008647424

Private regulation by platform operators : implications for usage intensity

Claussen, Jörg; Kretschmer, Tobias; Mayrhofer, Philip - 2010

Platforms operators act as private regulators to increase usage and maximize profits. Their goals depend on the development of the platform: overcoming the chicken-egg problem early on requires attracting platform participants while quality becomes more important later on. Private regulators...

Persistent link: https://www.econbiz.de/10008779789

Television audience satisfaction : antecedents and consequences

Lu, Xiaoling; Lo, Hing-Po - In: Journal of advertising research 47 (2007) 3, pp. 354-363

Persistent link: https://www.econbiz.de/10003611076

Bloggers' motivations and behaviors : a model

Huang, Chun-Yao; Shen, Yong-Zheng; Lin, Hong-Xiang; … - In: Journal of advertising research 47 (2007) 4, pp. 472-484

Persistent link: https://www.econbiz.de/10003614118

The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes

Hung, Kineta H.; Li, Stella Yiyan - In: Journal of advertising research 47 (2007) 4, pp. 485-495

Persistent link: https://www.econbiz.de/10003614532

More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups

Mason, Peyton R.; Davis, Boyd H. - In: Journal of advertising research 47 (2007) 4, pp. 496-506

Persistent link: https://www.econbiz.de/10003614536

A status report on podcast advertising

Haygood, Daniel M. - In: Journal of advertising research 47 (2007) 4, pp. 518-523

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Qualitätsanforderungen der Auftraggeber an die Umfrageforschung aus Sicht der Medien- bzw. Verlagsmarktforschung

Pusler, Michael - In: Qualitätsmanagement und Qualitätssicherung : 7. …, (pp. 77-88). 2007

Persistent link: https://www.econbiz.de/10003689953