Standard-Lehrbuch für Hochschulen (alle Semester) und Wirtschaftsakademien; hinsichtlich neuerer Unternehmenskonzepte und Forschungsergebnisse aktualisiert (Vorauflage ID 33/95 - kann weiter benutzt werden). Wird ebenso häufig zitiert wie "Marketing" von Heribert Meffert (in dieser Nr.) und...

Business organizational communication, due to digitalization and transformations that take place in this sense in all business processes, takes a significantly different form from the one that used to be usually up to recently. Online business communication is usually more economical and faster...

Managing channel relationships continues to be a vexing issue for manufacturers. Manufacturers want dealers to be committed and satisfied and to coordinate their activities, but sometimes these outcomes can be elusive. Manufacturers have tools to gain dealer cooperation, including outright...