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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
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29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
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22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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Axel-Springer-Verlag
11
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European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
8
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7
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Bundesstelle für Aussenhandelsinformation
6
OECD
5
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Österreichische Werbewissenschaftliche Gesellschaft
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Advertising Research Foundation
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Akademie für Raumforschung und Landesplanung
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4
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4
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4
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3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
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3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
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3
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Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
92
European journal of operational research : EJOR
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
SpringerLink / Bücher
62
NBER working paper series
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of global marketing
32
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31
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ECONIS (ZBW)
14,266
USB Cologne (EcoSocSci)
1,959
EconStor
78
USB Cologne (business full texts)
52
ArchiDok
32
RePEc
19
BASE
10
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7
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1
Fachzeitschriften-Mediaplanung. Die Praxis der Mediaplanung im Industrie-Unternehmen
Merbold, Claus
-
1983
Persistent link: https://www.econbiz.de/10000559606
Saved in:
2
Planvolle
Werbung
; T. 2
Maecker, Eugen Johannes
-
1958
Persistent link: https://www.econbiz.de/10000521286
Saved in:
3
Planvolle
Werbung
: ein Handbuch für die Werbepraxis ; Teil 1/ Eugen Johannes Maecker
Maecker, Eugen Johannes
-
1953
-
2. Aufl
Persistent link: https://www.econbiz.de/10000521287
Saved in:
4
Computers in Advertising : papers presented at the computer seminar arranged by the institute of practitioners in Advertising at the Hotel Metropole, Brighton ; 15-17 November 1965
Rogers, Nigel
-
1966
Persistent link: https://www.econbiz.de/10000674762
Saved in:
5
Absatzwerbung
Behrens, Karl Christian
-
1963
Persistent link: https://www.econbiz.de/10000035717
Saved in:
6
Praxis der optimalen Werbebudgetierung
Schubert, Klaus F.
-
1976
Persistent link: https://www.econbiz.de/10000049843
Saved in:
7
Absatzwerbung
Behrens, Karl Christian
-
1976
-
2., überarb. u. erw. Aufl
Persistent link: https://www.econbiz.de/10000049923
Saved in:
8
Can advertising and media planning be improved by the use single-source data?
Minter, Christopher
- In:
Esomar congress
(
1970
),
pp. 417-447
Persistent link: https://www.econbiz.de/10003633546
Saved in:
9
Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter
- In:
Esomar congress
(
1970
),
pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
Saved in:
10
Operational research applied to media planning : Seminary, 19/21 October 196?
1967
Persistent link: https://www.econbiz.de/10003645350
Saved in:
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