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Drugs and drug prices -- The American way to discover drugs -- The drug industry today -- Are drug companies risky? -- How not to lower drug prices -- Squandering R&D resources -- How to lower drug prices -- Our solution in detail
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"More and more leaders in the last few years have challenged their own pricing models, invested in price optimization, and confronted disruptive event after disruptive event, from the pandemic to inflation to supply chain constraints. But without an overarching pricing strategy ? and the...
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Faszinierende Weisheiten zum Preis findet man in diesem Buch, von einem Marketingprofessor geschrieben, der den Begriff … verschlingen. Beim interessierten Laien, dem Kunden, bei dem, der den Preis letztendlich zu entrichten hat, könnte hier und da die …
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