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Eating the big fish : how challenger brands can compete against brand leaders
Morgan, Adam - 2009 - 2nd ed., [rev. & expanded]
Persistent link: https://www.econbiz.de/10003711615
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Creating innovative products and services : the FORTH innovation method
Van Wulfen, Gijs - 2011
Persistent link: https://www.econbiz.de/10008936517
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The PDMA handbook of new product development
Kahn, Kenneth B. (ed.) - 2005 - 2. ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10001902047
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Product policy : concepts, methods, and strategy
Wind, Yoram - 1982
Persistent link: https://www.econbiz.de/10004761405
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Product development practices in large US and UK firms
Johne, F. A. - 1987
Persistent link: https://www.econbiz.de/10000336641
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Buy the best, buy British : Produced by The Israel Economist
Kelman, Israel (contributor) - 1987
Persistent link: https://www.econbiz.de/10003507926
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Going for growth : technological innovation in manufacturing industries
Parker, R. C. - 1985
Persistent link: https://www.econbiz.de/10013491093
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Die Markterschließung für Kombinationserzeugnisse als Schutzgegenstand des Patent- und Markenrechts
Wege, Patrick; Wege, Patrick - 2017
Persistent link: https://www.econbiz.de/10012875839
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Kompass : the authority on British industry
East Grinstead : Reed Business Information; anfangs: …; … - 1.1962 - 55.2017/18; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000426811
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Life cycle forecasting of motorcycles in Germany : draft
Hansmann, Karl-Werner - Institut für Industriebetriebsforschung <Hamburg> - 1987
Persistent link: https://www.econbiz.de/10000739711