Psychology and finance -- Overconfidence -- Pride and regret -- Risk perceptions -- Decision frames -- Mental accounting -- Forming portfolios -- Representativeness and familiarity -- Social interaction and investing -- Emotion and investment decisions -- Self-control and decision making --...

"While traditional finance focuses on the tools used to optimize return and minimize risk, this book shows how psychology can explain our decisions more than financial theory. Analyzing how investors behave in the real world, this is the first book of its kind to delve into the ways biases...

Do entrepreneurs consider the risk of their business equity when making investment portfolio allocations? Many people compartmentalize different risks and consider them separately, called mental accounting. Alternatively, the risk substitution hypothesis suggests that entrepreneurs would offset...