"Why do people's financial and economic preferences vary so widely? 'Nurture' variables such as socioeconomic factors partially explain these differences, but scientists have been discovering that 'nature' also plays an important role. This is the first book to bring together these scientific...

Are you an investor facing an obstacle you dont know how to overcome? Are you ready to invest, but not sure how to reduce your risks? There are two important things you must do to be a savvy investor: make good investment decisions and avoid costly mistakes. As important as good investments are,...

Would you like to be a millionaire? If you're like most people, your answer is "yes". But unlike popular opinion, this goal is not beyond your reach. Building wealth is more common sense than secret formula. You need to invest wisely. This easy-to-read guide focuses on traditional investments -...