Basuroy, Suman; Chatterjee, Subimal - In: Journal of Business Research 61 (2008) 7, pp. 798-803
This paper conceptualizes film sequels as brand extensions of a hedonic product and tests (1) how their box office revenues compare to that of their parent films, and (2) if the time interval between the sequel and the parent, and the number of intervening sequels, affect the revenues earned by...