Rizzi, Paolo; Campanini, Fabio; Costa, Serena - In: Symphonya. Emerging Issues in Management (2012) 1 Innovation Management in Global Marktes - 1, pp. 45-56
branch innovation process has a threefold hybrid characterisation: it is an industry that compete at a global level, so … oriented towards open innovation and imitation, but, at the same time, it tries to defend its own products. Meanwhile, it … strives for product innovation, but also for production systems innovation in order to achieve a greater flexibility and …