Purpose – The purpose of this paper is to explore the destination image of Mongolia held by actual and potential … quantitative research was undertaken in order to understand the image of Mongolia held by actual and potential tourists and how … travel blogs. Findings – Destination image plays an important role in determining whether a destination will be visited or …

economic crisis affect the image of Portugal as a tourist destination? What were the answers and lessons learned?” from TAP … payments. Findings – The image of Portugal as a tourist destination was not affected. Portugal managed to use the increase in …

are briefly reviewed and reasons for the failure of this approach outlined. An alternative way of protecting image and …

image of a nation brand are inter‐twined in terms of levels and dimensions, respectively. Design/approach/methodology – This … were taken for analysis. The analysis was conducted in accordance with a model modified from Gnoth. Findings – Its image is … Nation Brand Committee in order to build up a more specific picture of a nation's brand identity and image. The examination …

Product image formation process is a valuable insight for correct understanding of consumer behaviour. When product is … a tourism destination, image formation is even more important due to the inability of pretest the tourist product. This … framework gives place to the present research on tourism destination image. The paper starts with a litterature review on the …

The research steam on tourism destination image, begun in the late 1960s, has been essentially operational in its … approach, and only occasionally strategic. Aspects relating to the image of tourism destinations still constitute a relatively … rigorously study and evaluate the image of what we understand as a tourism destination characterized by “sun and beach”. It then …

. Three specific issues are considered: the destination life cycle concept, capacity, and destination image. Conclusions are …