Gallarza, Martina G.; Cil Saura, Irene; Calderón … - In: Tourism Review 56 (2001) 1/2, pp. 13-22
Product image formation process is a valuable insight for correct understanding of consumer behaviour. When product is … a tourism destination, image formation is even more important due to the inability of pretest the tourist product. This … framework gives place to the present research on tourism destination image. The paper starts with a litterature review on the …