The greening of business is now widely recognized as firms take the lead from reluctant governments in making sustainable operations profitable. The greening of business may be contrasted with the "business of greening" - in the sense that greening may be associated with the emergence of smart...

In response to toughening environmental legislation, national and supra-national environmental product policies and growing customer demands, this book provides both analysis and case studies on why and how companies are developing new products and services to fit "triple-bottom-line" expectations.